A Conversation w/ Nilea Alexander
What does it take to build something that lasts? Nilea Alexander on entrepreneurship, ownership and why time is the real currency.
“My time is my greatest asset, more than money. I learned that time is wealth. When I learned that, I unlocked something in my brain that allowed me to be like no, I feel good charging this because of the time that went into it.” — Nilea Alexander
Over the last decade, Nilea Alexander and her husband, Lamine Diagne, have built an empire in Brooklyn — from the beloved Café Rue Dix, to the curated retail experience of Marché Rue Dix, to a luxury nail studio redefining self-care in the neighborhood. Now, they’ve expanded again, adding a high-end hair salon and a private-label line of nail and hair care products.
In The Beauty Bible, Nilea shares what it takes to build something that lasts — how she’s navigated the challenges of entrepreneurship, set new standards for luxury and learned to charge what her work is worth.
Read her story in The Beauty Bible — then experience the Rue Dix dynasty for yourself. Book a nail or hair appointment at Marché, or shop their nail and hair care collections today.
