“My time is my greatest asset, more than money. I learned that time is wealth. When I learned that, I unlocked something in my brain that allowed me to be like no, I feel good charging this because of the time that went into it.” — Nilea Alexander
Over the last decade, Nilea Alexander and her husband, Lamine Diagne, have built an empire in Brooklyn — from the beloved Café Rue Dix, to the curated retail experience of Marché Rue Dix, to a luxury nail studio redefining self-care in the neighborhood. Now, they’ve expanded again, adding a high-end hair salon and a private-label line of nail and hair care products.
In The Beauty Bible, Nilea shares what it takes to build something that lasts — how she’s navigated the challenges of entrepreneurship, set new standards for luxury and learned to charge what her work is worth.
Read her story in The Beauty Bible — then experience the Rue Dix dynasty for yourself. Book a nail or hair appointment at Marché, or shop their nail and hair care collections today.
